Hispanic Consumer's Preferences for Genetically Modified Ethnic Produce: An Econometric Analysis

This study predicts Hispanic consumer’s willingness to buy genetically modified (GM) ethnic produce. Specifically, this paper analyzes the effects of Hispanic consumers’ socio-economic characteristics and their expressed value judgments on their willingness to buy genetically modified ethnic produce using an ordered probit model. An ordered probit model framework is used and the dependent variable is defined with three possible answers which include willing, indifferent, and less willing to buy genetically modified ethnic produce. The results from the analysis can be used by GM produce growers and marketers to target consumers.


Issue Date:
2009-11
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/99754
Published in:
Journal of Food Distribution Research, Volume 40, Number 3
Page range:
39-51
Total Pages:
13




 Record created 2017-04-01, last modified 2017-08-25

Fulltext:
Download fulltext
PDF

Rate this document:

Rate this document:
1
2
3
 
(Not yet reviewed)