Demographic and Economic Profiling of U.S. Demand for Probiotics: The Case of Drinkable Yogurt
Dharmasena, Senarath; Capps, Oral, Jr.
2011

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Abstract

Data from U.S. households for calendar year 2008 were used in examining demographic and economic factors affecting demand for drinkable yogurts using Heckman two-step procedure. Price, region, race and gender of household head were significant drivers of consumption of drinkable yogurts. Statistically significant sample selection bias was observed.

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Title Demographic and Economic Profiling of U.S. Demand for Probiotics: The Case of Drinkable Yogurt
Keywords
Author(s) Dharmasena, Senarath
Capps, Oral, Jr.
Subject(s)
Issue Date 2011
Publication Type Conference Paper/ Presentation
DOI and Other Identifiers 10.22004/ag.econ.98743
Record Identifier https://ageconsearch.umn.edu/record/98743
PURL Identifier http://purl.umn.edu/98743
Language English
Total Pages 14
JEL Codes D11
D12
Record Appears in Southern Agricultural Economics Association (SAEA) > 2011 Annual Meeting, February 5-8, 2011, Corpus Christi, Texas

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