Demographic and Economic Profiling of U.S. Demand for Probiotics: The Case of Drinkable Yogurt

Data from U.S. households for calendar year 2008 were used in examining demographic and economic factors affecting demand for drinkable yogurts using Heckman two-step procedure. Price, region, race and gender of household head were significant drivers of consumption of drinkable yogurts. Statistically significant sample selection bias was observed.


Issue Date:
2011
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/98743
Total Pages:
14
JEL Codes:
D11; D12




 Record created 2017-04-01, last modified 2017-08-25

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