Consumer Awareness of the Avian Influenza Threat in Taiwan

This paper discusses an important issue of the avian influenza threat in Taiwan. Survey data were collected in Taipei during late March and early April. Utilizing the factor analysis, cluster analysis and regression analysis, we find that the consumers in Taiwan are well informed about the health risks linked to avian influenza and Television was the most common source to receive the information of avian influenza. However, socio-demographic characteristics such as gender, education and occupation were found to be insignificant factors to influence consumer awareness of the avian influenza in Taiwan.


Issue Date:
2007
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/9776
Total Pages:
19
JEL Codes:
M30
Note:
Replaced with revised version of paper 06/19/07.
Series Statement:
Selected Paper 172943




 Record created 2017-04-01, last modified 2017-08-23

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