Behavioristische Analyse des Verbraucherverhaltens in der landwirtschaftlichen Direktvermarktung

Scandals in the food industry have caused uncertainty about quality and innocuousness of food for many consumers. Direct marketing of products by farmers may be an important way to strengthen consumers┬┤ confidence. In this article, the buyer is focus of the analysis. In contrast to other studies, the purchasing changes are examined. The objective is the development of an econometric model and the development of strategies for direct marketing.


Variant title:
Behavioral analysis of consumer behaviour decisions in the agricultural direct marketing
Issue Date:
2008
Publication Type:
Journal Article
DOI and Other Identifiers:
ISSN 0002-1121 (Other)
PURL Identifier:
http://purl.umn.edu/97603
Published in:
German Journal of Agricultural Economics, Volume 57, Number 5
Page range:
251-257
Total Pages:
7




 Record created 2017-04-01, last modified 2017-08-25

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