Identificación de potenciales consumidores y clientes de pequeñas empresas agropecuarias, en una feria especialidades campesinas de Chile

The purpose of this study is to identify potential consumer and customers of small farmers at a peasant specialties fair in Chile. An exploratory multivariate analysis was conducted based on information gathered from a surveyapplied to visitors of a peasant specialty fair in Chile. We found that visitors perceived the quality of the products of the peasant class, as well as increase their perception of small farmers once they visit the fair. We identifi ed fi ve segments of visitors, of which two are proposed as attractive segments for the small farmers, as a potential consumer and another as potential customers.


Variant title:
Identification of potential consumers and customers of small farm enterprise at a peasant specialties fair in Chile.
Issue Date:
2009
Publication Type:
Journal Article
DOI and Other Identifiers:
ISSN 0718-9141 (Other)
PURL Identifier:
http://purl.umn.edu/97377
ISSN:
0718-9141
Published in:
Economía Agraria (Revista Economia Agraria), Volume 13
Page range:
45-54
Total Pages:
10
Note:
Published by Asociación de Economistas Agrarios de Chile




 Record created 2017-04-01, last modified 2017-05-27

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