Factores que intervienen en la frecuencia de consumo de vino en el sector oriente de Santiago, Chile

From polls performed at random in five important supermarkets of the east sector of Santiago, information is generated to determine certain factors that intervene in the frequency of wine consumption, from two groups of variables: characteristics and habits of wine consumers and factors that characterize the wine purchase behavior. To deepen the knowledge of the factors that influence wine consumption and to determine their relative importance, a frequency of consumption scale is created and the results of an ordered probit model are analyzed, through the interpretation of the marginal effects. The pronounced influence of price as a factor of wine buying decision is verified in individuals located in intervals of frequency of consumption from moderate to low. On the other hand, the probability of finding individuals who always buy the same wine brand, in intervals of high frequency of wine consumption, is large.


Variant title:
Factors that intervene in the frequency of wine consumption in the city of Santiago, Chile.
Issue Date:
2006
Publication Type:
Journal Article
DOI and Other Identifiers:
ISSN 0718-9141 (Other)
PURL Identifier:
http://purl.umn.edu/97354
ISSN:
0718-9141
Published in:
Economía Agraria (Revista Economia Agraria), Volume 10
Page range:
37-52
Total Pages:
16
Note:
Published by Asociación de Economistas Agrarios de Chile




 Record created 2017-04-01, last modified 2017-08-25

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