Farm Animal Welfare, Consumer Willingness to Pay, and Trust: Results of a Cross-National Survey

Higher animal welfare standards increase costs along the supply chain of certified animal-friendly products (AFP). Since the market outcome of certified AFP depends on consumer confidence toward supply chain operators complying with these standards, the role of trust in consumer willingness-to-pay (WTP) for AFP is paramount. Results from a contingent valuation survey administered in five European Union countries show that WTP estimates were sensitive to robust measures of consumer trust for certified AFP. Deriving the WTP effect of a single food category on total food expenditure is difficult for survey respondents; hence, a budget approach was employed to facilitate this process.


Issue Date:
2010-08
Publication Type:
Conference Paper/ Presentation
DOI and Other Identifiers:
doi:10.1093/aepp/ppp009 (Other)
PURL Identifier:
http://purl.umn.edu/96832
Total Pages:
24
JEL Codes:
C81; Q13; Q18




 Record created 2017-04-01, last modified 2017-08-25

Fulltext:
Download fulltext
PDF

Rate this document:

Rate this document:
1
2
3
 
(Not yet reviewed)