Bánffi Soda Limited Partnership

The Bánffi Soda Limited Partnership (Bánffi) case describes a small, family-owned Hungarian soda water producer. The company faces several challenges, including declining industry sales, changing market structure, and increasingly popular substitute products. The case challenges students to work with the limited company, market, and industry information that is typically available to small businesses. Students are asked to summarize the competitive situation for the company and develop and analyze several alternatives to help the company improve profitability.


Subject(s):
Issue Date:
2010
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/96328
Published in:
International Food and Agribusiness Management Review, Volume 13, Issue 4
Page range:
193-204
Total Pages:
11
JEL Codes:
Q10
Note:
Teaching Notes available: ifamr@ifama.org; Author video:http://www.youtube.com/user/ifamr1#p/u/10/XRwmg7ahg0M
Series Statement:
Volume 13
Issue 4




 Record created 2017-04-01, last modified 2017-05-27

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