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Abstract
This article presents a case study of a large international company in the sector of
distribution of food, specializing in the supply of frozen potatoes, established in Brazil
in the city of Sao Paulo.
The focus of the study was to identify strategies for the production and distribution used
by the company as a factor of competitiveness.
Using primary and secondary data, it was possible to define the parameters of
competitiveness of the company, and the characterization of the industry.
Thus, could be noted that: i) the marketing of potatoes in Brazil has undergone radical
changes in recent years, ii) that the importation of frozen potatoes, are reaching
considerable slices of the market, reducing further the disputed Brazilian market, and
iii) that McCain is responsible for 71% of the Brazilian market for frozen potatoes.