PERSPECTIVA DOS RECURSOS E ESTRATÉGIAS EM UMA ORGANIZAÇÃO AGROINDUSTRIAL

This article discusses the utilization and the relations between different resource categories in the strategies adopted by an agroindustrial cooperative in Paraná state. The research was carried out through longitudinal with transversal cuts case study. Examining the different resource categories in the context of the changes in the studied organization’s strategies, an integration and complementation process was observed to explain the adoption of these strategies, in which characteristics such as agro-industrialization process, diversification of business activities, growth and insertion in foreign markets, transition from a commodities’ organization to one focused on products with added value, were implicit.


Variant title:
Perspective on the Resources and Strategies of an Agro-industrial Organization
Editor(s):
Calegario, Cristina Lelis Leal
Issue Date:
Apr 05 2010
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/93581
Published in:
Organizações Rurais e Agroindustriais/Rural and Agro-Industrial Organizations, Volume 12, Number 1
Page range:
71-82
Total Pages:
12




 Record created 2017-04-01, last modified 2017-04-27

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