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Abstract
Pecan production is one of the most important crops in our country. It not only has an
economical capacity as a generator of foreign currency, but also for the social context in which
it develops its production. Most of the pecan growers have small sized orchards, but at the same
time, there are few pecan growers with large sized orchards that use modern technology. The
objective of this study is to present a SWOT analysis of the pecan system and to describe the
contexts in which it is produced and commercialized, as well as the main characteristics and
problems that appear in pecan production, as well as the prediction of its future under current
production and management conditions.