STRATEGIES OF VALUE PROPOSITION ON THE INTERNET

The paper presents strategies of value proposition on the Internet. Author has distinguished and described strategies of efficiency, free values, complete customer solutions, unique values and value co-creation. These strategies are different from traditional strategies of value proposition, which refer values for customers to the level of price.


Issue Date:
Jul 15 2010
Publication Type:
Journal Article
DOI and Other Identifiers:
1804-0519 (Other)
PURL Identifier:
http://purl.umn.edu/92340
Published in:
Perspectives of Innovations, Economics, and Business
Volume 05, Issue 2
Page range:
17-19
Total Pages:
3
JEL Codes:
M31
Series Statement:
Volume 5
Issue 2




 Record created 2017-04-01, last modified 2017-05-02

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