REJOINDER ON THE NERLOVE-WAUGH ADVERTISING THEOREM


Subject(s):
Issue Date:
1977-12
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/9214
Published in:
Review of Marketing and Agricultural Economics, Volume 45, Number 04
Page range:
190-191
Total Pages:
2




 Record created 2017-04-01, last modified 2017-04-27

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