Managing Wholesale Nurseries in the Desert

This study reports the management practices and strategies of wholesale nursery operations in Arizona. In this desert environment near large California competitors, Arizona firms attempt to differentiate their products and develop market niches as competitive strategies. Xeriscape using low-water-use plants is an evolving specialty product of the industry. Future industry and public education concerning xeriscape is necessary to strengthen this strategic advantage for these firms.


Issue Date:
1995
Publication Type:
Journal Article
DOI and Other Identifiers:
0738-8950 (Other)
PURL Identifier:
http://purl.umn.edu/90364
Published in:
Journal of Agribusiness, Volume 13, Number 1
Page range:
17-31
Total Pages:
15




 Record created 2017-04-01, last modified 2017-04-04

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