The Amadori Group: Free-Range Chicken and the Impact of Avian Flu

Amadori is one of three large commercial producers of chickens in Italy and the only commercial producer of free-range chickens. The threat of the avian flu virus poses a challenge to Amadori because of the possibility that authorities may order all birds to be kept indoors. The crux of the case is to identify and analyze alternatives that Amadori should consider for its line of free-range Il Campese chickens in response to an avian flu virus outbreak.


Keywords:
Issue Date:
2006
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/8144
Published in:
International Food and Agribusiness Management Review, Volume 09, Issue 4
Page range:
60-72
Total Pages:
13




 Record created 2017-04-01, last modified 2017-04-27

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