Creole Coffee

Creolé Coffee had just started to achieve regional and national success. However,recent volatility in the world coffee market resulted not only in price instabilities, but also created difficulty in procuring the high-quality product customers had grown to expect from Creolé. In examining this situation, Jim Brewer determined that the company must adapt their relationships with producers to ensure the availability of the quality and quantity of coffee needed to produce the premium blends consumers now associate with Creolé. In turn this would allow the company to provide consumers with a high quality product at a stable price.


Issue Date:
2004
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/8119
Published in:
International Food and Agribusiness Management Review, Volume 07
Issue 2
Page range:
76-86
Total Pages:
11




 Record created 2017-04-01, last modified 2017-05-23

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