000007849 001__ 7849
000007849 005__ 20180122192956.0
000007849 037__ $$a690-2016-47342
000007849 041__ $$aen
000007849 245__ $$aAgrifood safety standards, market power and consumer misperceptions
000007849 260__ $$c2007
000007849 269__ $$a2007
000007849 300__ $$a18
000007849 336__ $$aConference Paper/ Presentation
000007849 446__ $$aEnglish
000007849 490__ $$aContributed paper 23
000007849 520__ $$aThis paper analyzes how the implementation of a food safety standard affects firms’ strategic behaviour within the context of a food chain. We provide a formal analysis, which considers that the sanitary risk results from a strong heterogeneity of upstream production conditions and the final demand depends on consumers’ risk estimations (given that consumers may underestimate or, conversely, overestimate the sanitary risk). 
We show how downstream (processing or retailing) firms may be prompted to play a positive role with respect to food safety, either by selecting only the safest upstream producers or by encouraging the improvement of suppliers’ production conditions. 
When the degree of consumers’ risk misperception is relatively low, then a downstream firm may adopt the latter strategy and increase the marketed quantities as the food safety standard is improved. However, we show that the actual contamination risk is not necessarily decreasing in the level of the food safety standard.
000007849 650__ $$aFood Consumption/Nutrition/Food Safety
000007849 6531_ $$afood safety standards
000007849 6531_ $$amarket power
000007849 6531_ $$arisk misperception
000007849 700__ $$aGiraud-Heraud, Eric
000007849 700__ $$aGrazia, Cristina
000007849 700__ $$aHammoudi, Abdelhakim
000007849 773__ $$o368$$q351
000007849 8564_ $$s155702$$uhttp://ageconsearch.umn.edu/record/7849/files/cp070023.pdf
000007849 887__ $$ahttp://purl.umn.edu/7849
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cp070023.pdf: 155702 bytes, checksum: 8396e602dc62d157f4ae759603586701 (MD5)
  Previous issue date: 2007
000007849 982__ $$gEuropean Association of Agricultural Economists>105th Seminar, March 8-10, 2007, Bologna, Italy
000007849 980__ $$a690