Transparency has gained much relevance in food chains. This paper summarizes the determinants of transparency and points out that transparency in the sense of effective information exchange needs trust as a mediator in order to become a powerful tool in supply chain management. In addition to that this paper analyses the characteristics of trust and highlights the reciprocal and dynamic mechanisms of trust on transparency and vice versa. It is argued that both constructs should be enhanced at the same time in order to realize the benefits of trust and transparency on supply chain management.