Food Quality Assurance Schemes (QAS) are widely applied in the European Union. Neuland and EurepGAP represent two different approaches. Neuland differentiates meat clearly by a strict emphasis on rules regarding animal welfare to provide consumers with meat produced at a high animal welfare standard. EurepGAP certifies the compliance to international accepted standards with regard to Good Agricultural Practise to ease the exchange of products throughout the supply chain. In terms of overall benefits and costs, the study showed that for both QAS the benefits clearly outweigh the costs. This paper compares the schemes and their implications for the agro-food chain.