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Abstract
Chinese consumers’ choices among meat stores are examined through a model that
can capture consumer heterogeneities both in their opinion of various store attributes
and in how much weight they attach to each attribute. This approach not only
informs store managers as to what attributes should receive focus for improving
their store images, but also provides insight about which specific attribute could
be improved to achieve the most effective result. Based on the individual-level
parameters obtained through an empirical Bayes analysis, managers or competitors
are able to strategically target their store promotions to specific individual
consumers based on their demographic characteristics.