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Abstract
The impact of food scares on meat consumption has been traditionally investigated by
estimating food demand systems using aggregated time series. Only a few have considered
micro data but none of them has tried to quantify consumers’ reaction to food scares and the
speed of such reactions. In this study we apply duration analysis techniques with the aim of
analysing the effect of different explanatory variables on both the risk of reducing beef
consumption and the timing of this reduction. Our results suggest that the maximum hazard
occurs during the few months after the occurrence of the food crisis and then the reducing
consumption hazard tend to diminish. Moreover, economic factors such as prices and income
could be considered as the most determinant factors of the survival of the Spanish consumers
facing the BSE crisis while other socioeconomic characteristics such as the age, the gender, etc.,
have a small, if any, effect on the occurrence and the speed of beef consumption reduction
indicating a quite homogenous reaction among Spanish consumers to BSE crisis. These results
provide interesting insights about how policy makers could orientate food policies in order to
recover consumption after a food scare.