An enterprise can only be commercially successful if it succeeds in satisfying customers' needs thus resulting in repeated sales for its products or continuous demand for its services. An effective and efficient customer satisfaction management programme can be regarded as an important measure for maintaining existing customers and for winning new customers.
Details
Title
Comparison of customer satisfaction in different types of distribution channels of horticultural products in Austria and Bavaria
Record Identifier
https://ageconsearch.umn.edu/record/62005
PURL Identifier
http://purl.umn.edu/62005
Total Pages
2
Note
Paper prepared for presentation at the First Symposium on Horticulture in Europe
(SHE), 17th to 20th February 2008 at Vienna/Austria held under the aegis of ALVA,
APH, BNL-SHS, DGG, GSHS, IOH, INRA, NJF, PSHS, SECH, SOI and the
International Society for Horticultural Science