Comparison of customer satisfaction in different types of distribution channels of horticultural products in Austria and Bavaria

An enterprise can only be commercially successful if it succeeds in satisfying customers' needs thus resulting in repeated sales for its products or continuous demand for its services. An effective and efficient customer satisfaction management programme can be regarded as an important measure for maintaining existing customers and for winning new customers.


Issue Date:
2008-02
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/62005
Total Pages:
2
Note:
Paper prepared for presentation at the First Symposium on Horticulture in Europe (SHE), 17th to 20th February 2008 at Vienna/Austria held under the aegis of ALVA, APH, BNL-SHS, DGG, GSHS, IOH, INRA, NJF, PSHS, SECH, SOI and the International Society for Horticultural Science




 Record created 2017-04-01, last modified 2017-08-25

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