Consumers' Willingness to Pay for Treatment-Induced Quality Attributes in Anjou Pears

Ethylene treatments provide an effective method for shortening post-harvest ripening periods for winter Anjou pears and allow market availability throughout the year. However, pear quality may vary under different treatments. A sensory experiment and a consumer survey including questions that address valuation, assessments of sensory characteristics, purchasing habits, and demographics were conducted. Analyses indicate that treatment-induced quality losses significantly affect consumers’ willingness to pay (WTP). Mean WTP for each treatment reveals that consumers prefer pears with a six-day ethylene treatment and are willing to pay a premium of $0.25/pound compared to the market price.


Issue Date:
2010
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/61062
Published in:
Journal of Agricultural and Resource Economics, Volume 35, Number 1
Page range:
105-117
Total Pages:
13
Series Statement:
JARE
35(1)




 Record created 2017-04-01, last modified 2017-08-22

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