On the Use of Multi-Unit Auctions in Measuring Consumers’ Willingness to Pay for Food Products

This paper proposes the use of multi-unit auctions in studying consumers’ willingness to pay (WTP) for food products in a multi-unit shopping scenario. We show how this method can overcome the limitations of single-unit experimental auctions in obtaining useful information related to WTP for not just the first unit but also subsequent units of a product, the demand curve, consumer surplus, the determinants of consumers’ WTP for each auctioned unit, and the effect of potential price discount strategies.


Issue Date:
2010
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/60983
Total Pages:
1
JEL Codes:
C91; D12; D44; M31
Series Statement:
Selected Poster
10467




 Record created 2017-04-01, last modified 2017-08-25

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