Agricultural Input Market Segments: Who Is Buying What?

For agribusiness managers and salespeople, understanding customers and their preferences and behaviors is crucial to success. This study uses cluster analysis to identify five distinct buyer segments for expendable input purchases for U.S. crop and livestock commercial producers. A multinomial logit model is used to predict segment membership based on demographic, behavioral, and business management factors. Results provide important information for agricultural input suppliers.


Issue Date:
2005
Publication Type:
Journal Article
DOI and Other Identifiers:
0738-8950 (Other)
PURL Identifier:
http://purl.umn.edu/59673
Published in:
Journal of Agribusiness, Volume 23, Number 2
Page range:
113-132
Total Pages:
20




 Record created 2017-04-01, last modified 2017-04-04

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