Vertical Integration in Produce Markets: A Colorado Cooperative’s Strategic Response to Change

An evolving produce industry has placed vegetable growers in northern Colorado at a competitive disadvantage. The Colorado producers’ strategic response is to form a value-added, cold storage processing cooperative in the hopes of establishing a better position for marketing their vegetables on a year-round basis. This case study discusses the results of both a market demand and processing feasibility study conducted for these vegetable growers.


Issue Date:
2005
Publication Type:
Journal Article
DOI and Other Identifiers:
0738-8950 (Other)
PURL Identifier:
http://purl.umn.edu/59613
Published in:
Journal of Agribusiness, Volume 23, Number 1
Page range:
93-108
Total Pages:
16




 Record created 2017-04-01, last modified 2017-08-25

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