Reframing Agribusiness: Moving from Farm to Market Centric

Agribusiness is moving from farm to market centric, where effective activities anticipate and respond to customers, markets, and the systems in which they function. This evolution requires a broader conceptualization and more accurate definition, to convey a more dynamic, systemic, and integrative discipline, which increasingly is committed to value creation and the sustainable orchestration of food, fiber, and renewable resources. We discuss the forces driving this shift to the market, offer a new and more representative definition of agribusiness, provide models to illustrate some of the most compelling trends, and articulate key elements and implications of those models.


Issue Date:
2005
Publication Type:
Journal Article
DOI and Other Identifiers:
0738-8950 (Other)
PURL Identifier:
http://purl.umn.edu/59611
Published in:
Journal of Agribusiness, Volume 23, Number 1
Page range:
57-73
Total Pages:
17




 Record created 2017-04-01, last modified 2017-04-04

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