Impacts of Flu/Cold Incidences and Retail Orange Juice Promotion on Orange Juice Demand

In this study, we examine the impacts of retail promotions and flu/cold incidences on the demand for orange juice using weekly Nielsen grocery orange juice sales statistics and the flu/cold incidences reported by Surveillance Data Inc. The cross-section time-series pooling technique proposed by Parks was used to estimate the demand parameters. Results show that flu/cold incidences increased the effectiveness of retail promotions on the demand for orange juice.


Subject(s):
Issue Date:
2009-12
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/59242
Published in:
Agricultural and Resource Economics Review, Volume 38, Number 3
Page range:
338-344
Total Pages:
7




 Record created 2017-04-01, last modified 2017-04-04

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