Selling Australia as "clean and green"

"Green and clean" has been used as a key marketing tool to promote Australian products overseas. The rationale is that consumers are generally concerned about personal health and the environment and will choose, and pay price premiums, for products that are perceived to be clean (good for them) and green (good for the environment) over alternative products. But is Australia seen as clean and green? Is it really why people buy Australian? This paper attempts to investigate such questions


Subject(s):
Issue Date:
2004-02
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/58393
Total Pages:
19




 Record created 2017-04-01, last modified 2017-08-25

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