A Survey of Greek Agricultural E-Markets

The role that information technology plays in today’s business activities has led to an increase in firms using and/or deploying e-markets online. This development undoubtedly affects the agri-food sector, since a large number of agricultural firms are demonstrating or are expected to demonstrate e-commerce activities. This paper aims to provide an overview of the current status of agricultural e-markets in Greece, by presenting results from an analysis of 100 cases. Results indicate that Greek e-markets may still have a rather low degree of sophistication, but they demonstrate a strong B2B orientation, as well as an outreach for international customer bases.


Issue Date:
2009
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/58282
Published in:
Agricultural Economics Review, Volume 10, Issue 1
Page range:
97-112
Total Pages:
16




 Record created 2017-04-01, last modified 2017-08-25

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