We analyze instruments to evaluate investment strategies as new options for co-operatives within the wheat production chain. Using a value-based management the extension of our concept, a “cooperative balanced scorecard” is discussed as we propose the further differentiation of the scorecard’s financial perspective. This is a market development-driven approach as cooperatives may be regarded as commodity-price-intermediators for their members. Proposing this approach we use a simple model of conjoint-hedging in intermediating firms within agribusiness.