BRANDING REGIONAL IDENTITY AS A DRIVER FOR RURAL DEVELOPMENT

Within the globalizing world, regions and their identities are subjected to great pressure. At present, places are engaged in a process of “territorial competition” in an integrated world economy. The identity of the region can be used as a starting point to brand a region and differentiate it from others. In the regional branding process, the region as a whole becomes a product or brand and offers a “basket” of regional products and services. This paper discusses the possibility of regional identity as a mobilizing force for rural development, by studying best practice examples of regional branding. Using the grounded theory approach, we conducted interviews in three case regions: West Cork (Ireland), Groene Woud (the Netherlands) and Pajottenland (Belgium). The study of these cases led to the formulation of critical success factors on the organization of regional branding.


Issue Date:
2009-12
Publication Type:
Conference Paper/ Presentation
DOI and Other Identifiers:
isbn 978-86-82121-76-3 (Other)
PURL Identifier:
http://purl.umn.edu/57406
Page range:
267-277
Total Pages:
10




 Record created 2017-04-01, last modified 2017-08-22

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