Does Price or Income Affect Organic Choice? Analysis of U.S. Fresh Produce Users

This study analyzes consumer purchasing behavior of organic fresh fruits and vegetables using the 2006 Nielsen Homescan panel. An ordered logit model was estimated to quantify the impacts of economic and socio-demographic factors on the probability of a household belonging to a specific organic user group—devoted, casual, or nonuser. Results suggest that price and income, to some extent, affect consumer purchases of organic produce. Additionally, the profile of an organic produce user is most likely to consist of an Hispanic household residing in the Western United States with children under 6 years old and a household head older than 54 years with at least a college degree.


Issue Date:
2009-12
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/56659
Published in:
Journal of Agricultural and Applied Economics, Volume 41, Number 3
Page range:
731-744
Total Pages:
14
JEL Codes:
C25; D12; M31; Q11




 Record created 2017-04-01, last modified 2017-04-28

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