Extent and Characteristics of Retail Fresh Beef Branding

Limited information exists regarding the extent and characteristics of branded fresh beef. Retail package data from a sample of grocery stores in three metropolitan areas enabled determining the extent of branded beef for ground beef, roasts, and steaks. Logit models identified factors affecting the probability of beef products being branded, and the probability of beef products carrying specific types of brands compared with store brands and generic (unbranded) beef. The extent of branded beef and type of brand both varied by store type, specific product, quality designation, package type, and presence of special labeling.


Subject(s):
Issue Date:
2008-11
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/55986
Published in:
Journal of Food Distribution Research, Volume 39, Number 3
Page range:
79-90
Total Pages:
12




 Record created 2017-04-01, last modified 2017-04-04

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