Mandarin Market Segments Based on Consumer Sensory Evaluations

Ninety-five consumers in seven grocery stores tasted unidentified peeled sections of three mandarins (a tangerine, a satsuma, and a clementine), and provided demographic and purchase information. Forty-four percent of the respondents preferred tangerines, 34 percent satsumas, and 22 percent clementines. The probability of preferring each of type of mandarin was estimated from internal quality analysis of paired samples, as well as from demographic and purchase responses. Model simulations were used to recommend harvest standards for satsumas based on Brix-to-acid ratios.


Issue Date:
2008-11
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/55983
Published in:
Journal of Food Distribution Research, Volume 39, Number 3
Page range:
43-55
Total Pages:
13




 Record created 2017-04-01, last modified 2017-04-04

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