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Abstract
Food consumption trends in the U.S. may be affected by and/or contributing to the growth in food- and nutrition-related
information channels. Information channels are increasing in number, as are the sources (McCluskey & Swinnnen
2004) that provide information. This paper examines consumer perceptions of the relative desirability of various food
and nutrition information sources and education methods as well as the relative credibility of various food and nutrition
sources. Using data from a 2006 nationwide consumer survey, comparative summary statistics show significant
differences between information delivery methods and sources that consumers use and trust. By understanding how
consumers receive and value information we can better target consumer groups.