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Abstract
This study aimed to identify the determinants of the Pará de Minas pork
meat chain competitiviness as well as suggest actions to improve it. The chain analysis
was based on the Silva e Batalha (1999) methodology, and it was extended by the
development of a S.W.O.T. analysis. The main chain strengths were related to the
presence of cooperatives and a well developed communication infrastructure. However,
its main weaknesses were related to the low level of farmer’s collective production sell,
and lack of cooperative culture among farmers. The prejudice of the Brazilian population
regarding to the consuption of pork meat was considered the main obstacle against the
chain development as well as the environmental laws. However, some important
opportunities were identified, such as potential for per capita pork meat consumption
increase, gains regarding to the Kyoto Protocol and the existence of a potential market
for the pork chain subproducts. Some actions were suggested as a way to increase chain
competitiveness such as improvement of the cooperatives’ services, information sharing
and distribution and farm management area, and environmental compliance of the farms.