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Abstract
In this paper some interesting findings from recent studies regarding the economic aspects of the
South African flower industry are highlighted. By looking at South Africa’s competitiveness
and doing a comparative advantage study, an international perspective is firstly developed. The
contribution of the flower industry in the South African economy is then discussed. This
includes a case study on flower growers in the Gauteng Province. The final section notes some
challenges for this industry. This network of studies provide a basis from which a conclusion can
be drawn that it would be important to structure government initiatives to assist the private
sector to expand this industry. A strategic planning exercise where the South African flower
industry is positioned within an international perspective as well as to take note of the current
transformation stage of the economy will be required.