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Abstract
Horticulture in Kenya has frequently been equated in the popular mind with export
horticulture. Indeed, the great success of the export sector has lead to a relative inattention
to the domestic and regional horticultural production and marketing system. This paper reports on
research carried out by Tegemeo Institute to assess the size and scope of this sector, with a
special emphasis on marketing. It focuses on the major challenges the sector faces and on key
investments and programs needed to move forward.