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Abstract
In an endeavour to improve the livestock production and particularly the marketing of
livestock in the Northern Communal Areas of Namibia, this study analyses the perception of
livestock farmers in this regard. The findings show that the decision making is significantly
influenced by numerous socio-cultural considerations, which in many cases even overshadow
the economic ones. This is manifested in the low off-take percentage, the lacking interest in
commercial production, and the fact that the sale price offered to the farmer is not the most
important consideration when deciding to whom to sell.