Market Segmentation Practices of Retail Crop Input Firms

The farmers targeted by crop input retailers may be divided into distinct groups or segments, but retail crop input firms vary in their ability to implement strategies to serve individual segments. In this study, segmentation practices among cooperatives and independently owned crop input retailers were explored. Addressing gaps between Best’s seven-step market segmentation framework and retailer practices will help practitioners serve evolving farmer-customers.


Subject(s):
Issue Date:
Feb 15 2009
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/53746
Published in:
International Food and Agribusiness Management Review, Volume 12, Issue 1
Page range:
67-100
Total Pages:
34
JEL Codes:
Q10; Q13




 Record created 2017-04-01, last modified 2017-04-04

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