Supplying Improved Seed to Farmers in Rural Kenya: The Case of Freshco Kenya Ltd.

Freshco, a small producer and distributor of hybrid maize seed and macadamia seedlings, was one of the first private companies to enter the Kenya seed market after its liberalization. Currently, the company produces and markets six high yielding maize varieties that are suited for diverse agro-ecological conditions. Despite the company’s encouraging growth in the local maize seed market, Freshco’s executives recognize the need to scale up operations to stay competitive. The company’s challenge is to recognize business opportunities and customer needs in an environment susceptible to ecological, political, and socioeconomic change.


Issue Date:
Feb 15 2009
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/53743
Published in:
International Food and Agribusiness Management Review, Volume 12, Issue 1
Page range:
1-20
Total Pages:
20
JEL Codes:
Q10; Q12




 Record created 2017-04-01, last modified 2017-04-04

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