Assessing Input Brand Loyalty among U.S. Agricultural Producers

This study explores the prevalence and determinants of brand loyalty for agricultural input products. Results suggest that loyalty for both expendable and capital inputs is high among commercial agricultural producers in the United States. Producer attitudes, beliefs, and some demographic characteristics are useful identifiers of brand loyalty among commercial producers.


Issue Date:
Feb 15 2008
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/53626
Published in:
International Food and Agribusiness Management Review, Volume 11, Issue 1
Page range:
17-34
Total Pages:
18
JEL Codes:
Q10; Q13; Q14




 Record created 2017-04-01, last modified 2017-04-04

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