Assessing Consumer Preferences and Attitudes toward Imported Pork in Urban China

China’s transition into a developed economy is driving changes in consumer preferences and demand for foods. To evaluate consumer preferences for imported pork in urban China, primary data were collected in two metropolitan areas- Beijing and Shanghai. Estimated logit models revealed that an individual’s age, shopping location and food safety concerns significantly influenced their willingness-to-pay for U.S. pork. A proportional linear model was developed to evaluate factors affecting purchasing behavior of western-style pork cuts vs. traditional Chinese cuts. Food safety concerns were linked to a previous lean-meat additive scare and a lack of consumer confidence on the Chinese food inspection system.


Issue Date:
2009
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/49993
Total Pages:
21
JEL Codes:
D120; D190; M390; Q130; Q180
Series Statement:
Contributed Paper
145




 Record created 2017-04-01, last modified 2017-08-25

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