Proactive Customers Integration as Drivers of an Integrated Food Chain

Competitiveness of European Small and Medium sized Enterprises (SME) in the global marketplace is correlated to and determined by diverse factors. However, specifically SME’s ability to satisfy explicit and implicit customer requirements as well as to proactively integrate them as a driver of complex business networks is a key success factor. Although this seems to be the most obvious economic principle, it is hard to be achieved in complex networks of small actors, including vertical and horizontal supply chain dimensions, especially due to self-organisation of single network entities in relation to the continuous and dynamic adjustment of the overall network. Moreover, dynamically changing customer needs, evolving requirements (e.g. legislative demands, technology enablers) and process disturbances (e.g. delivery deviations, incompatibility of supplied semi-finished products) need to be handled.


Editor(s):
Fritz, Melanie
Rickert, Ursula
Schiefer, Gerhard
Issue Date:
2008-10
Publication Type:
Conference Paper or Presentation
DOI and Other Identifiers:
ISBN 978-3-932887-96-3 (Other)
PURL Identifier:
http://purl.umn.edu/49892
Page range:
485-495
Total Pages:
11
Series Statement:
proceedings




 Record created 2017-04-01, last modified 2017-04-04

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