Examining the Intertwined Spatial Relationships in Food Retailing: The Case of Second Life

This paper analyses the evolution of food retailing and describes how metaverses impact on it considering that retailers could be present in three different, but intertwined spaces. Our analysis deals with the major promotional issues, challenges and opportunities faced by traditional retailers, e-retailers and metaverse food retailers and the case of Second Life, a popular metaverse, is examined. A major finding is that retailers should apply a holistic approach when developing their promotional strategies aiming to have a presence in all three spaces. The authors suggest the pressing need for food policy development and stress the promotional and transactional potential that metaverses provide to other agri-food chain members including SMEs and manufacturers.


Editor(s):
Fritz, Melanie
Rickert, Ursula
Schiefer, Gerhard
Issue Date:
2008-10
Publication Type:
Conference Paper/ Presentation
DOI and Other Identifiers:
ISBN 978-3-932887-96-3 (Other)
PURL Identifier:
http://purl.umn.edu/49770
Page range:
475-484
Total Pages:
10
Series Statement:
proceedings




 Record created 2017-04-01, last modified 2017-04-26

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