Measuring the Potential Economic Impact of a Regional Agricultural Promotion Campaign: The Case of South Carolina

This study evaluated the impact of the South Carolina (SC) agricultural promotion campaign after its first season. Analysis of the survey data revealed that consumer demand for state grown produce has increased by 3.4% which could result in an increase in producer surplus of $2.9 million. Since the SC Department of Agriculture invested $500,000 in the promotion program in 2007, this figure indicates a benefit-cost ratio of 5.8.


Issue Date:
2009
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/46729




 Record created 2017-04-01, last modified 2017-08-22

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