This study uses a bivariate probit model with partial observability to examine Louisiana beef producers’ awareness of the Environmental Quality Incentives Program (EQIP) and how awareness translates to application to the program. Results indicate that awareness of and application to the EQIP depend on portion of income derived from off-farm sources, extent of previous best management practice adoption at one’s own expense, household income, farmed land that is highly erodible, contact with Natural Resource Conservation Service and extension service personnel, and producer age.